No. 2 is in the Chute

No Lasting City– L1009497  – 08-11-17.jpg

Submitted for Printing

We finished the final edits for Breath No. 2 this week and uploaded the files to our printer. We have the proofs in hand and hope to sign off on everything by the end of next week. If all goes to plan, No. 2 should be available for purchase on June 15th. We hope that you’re as excited to read it as we were creating it. It has been a thrill.

The beauty of books is that they are widely distributed around the world. If you make a well-crafted object, it broadens its influence as it is something that sticks around longer. People want to look at it, hold it, see it.
— Todd Hido, photographer

Some Design Changes

The ironic thing about Hido’s quote is that we bought his latest book and immediately packed it away because it was too long and odd-shaped to keep on our coffee table or anywhere else. But what he says is true; books and well-made magazines have a way of sticking around, and that’s one of the reasons we decided to create ours.

This brings us to some physical changes we incorporated in No. 2 that we think you’re going to like. The Premium Sterling paper we used for No. 1 made the magazine a little too bookish for our tastes. We heard from a lot of readers that they had put it on their coffee tables, which is great. But what we didn’t hear was that they had taken it to the office, brought it over to a friend’s house, or stuck it in their beach bag. We wanted to fix that.

We changed the paper to McCoy Satin, a higher-end, but thinner, paper. You’ll notice the difference immediately. The magazine lays flat when you open it in the middle and it’s floppier, like a magazine should be. We also reduced the page count. We thought about reproducing the 144 pages of No. 1, but decided that many pages made it too much like Vogue’s September issue. So we cut it back to 126 and think we hit the sweet spot. It is still substantial and weighty—not anything like Time or Relevant —but it’s also something that you can easily throw in a backpack or briefcase or take with you on an airplane. Coffee-table books are nice, but we want Breath to be taken out into the real world.

Real-World Photography

And the Word became flesh and tabernacled among us

Christian publications have latched on to stock and studio photos because they’re so much easier to use. And they’re professional and slick. You’ll see that ours are not. John’s verse haunted us throughout all the trips we made for this issue. Again and again we felt the implications of the Word coming down and living in this gritty world. The Gospel deals with real issues and real people. This is what informs our photography and makes us different from the rest of the crowd.

Written For Whole-hearted believers

What do you want me to do? — the Apostle Paul on the road to Damascus

For the time is coming when people will not put up with sound doctrine, but having itching ears; they will accumulate for themselves teachers to suit their own desires.
—2 Timothy 4:3

Mainstream Christianity sounds a lot like 2 Timothy 4:3 these days. Borrowing a phrase from Spencer Kornhaber, its salt has been turned into Splenda. There is precious little preaching of the Gospel accounts, what they mean, how they inform our walk. Preachers, to fill seats and fund outsized budgets, have transformed believers into the protagonists of God’s grand drama.

Breath is different. We see the real hero being that little baby Simeon held in his arms and said, “My eyes have now seen your salvation.” We write from the same place where Paul stood on the road to Damascus—the death, burial, and resurrection of that little boy changed everything—forever. You don’t hear this kind of Gospel on Sunday mornings anymore, but it’s all over our pages. Yet it is not for the faint of heart or for the casual Christian. We gear our articles to whole-hearted believers, those who have ears to hear. And that makes us a bit different too.

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Jonah Finally Gets His Due

We introduced Jonah in No. 1 as a type of Israel in The Wayward Prophet. We fill out the type in In the Belly of Sheol and An Object Lesson in No. 2. Once you read these three articles, you’ll see that Jonah brilliantly encapsulates the Gospels and Romans 9–11 like no other book does.

Thanks to Our Readers

We enormously appreciate our readers. If you have any suggestions or comments for us, please send us an email. And, if you know of a pastor, Bible-school student, or Gospel worker who really can’t afford to buy a copy of the magazine, let us know. We’ve sent dozens free of charge to pastors and preachers.